About / 03
(Independent since 2019)
(Story)
I started Kern in 2019 after a decade inside agencies, tired of watching good ideas get diluted on their way from the pitch deck to the shelf.
Today I work with a small number of founders each year. You talk to me on day one and on launch day. Strategy, identity, type, art direction and the guidelines your team will use when I am gone.
When a project needs more hands, I bring in a trusted circle of photographers, developers and copywriters. You still get one point of view and one point of contact.
(Three principles)
01
Fewer, louder decisions
A brand is remembered for two or three choices made with conviction. I spend most of the project finding them.
02
One point of contact
No account managers or hand-offs. The person in the first workshop is the person setting the final type.
03
Built to be used
Every identity ships with guidelines, templates and files your team can run with on day one.
Brands launched
Years in practice
Countries
Designer, end to end
(Selected clients)
Mauve Labs
Stenedit Press
Ela de Pure
Northbound
Halcyon
Fieldnotes
Orbit Studio
Lumen