The brief

Mauve Labs came to Kern with a clear ambition and a crowded market. They needed a brand that felt considered at first glance and still held up after the hundredth.

The idea

We reduced everything to a few decisions and made each one count. A tonal identity for a clinical skincare line. One colour, one typeface, a system built to look calm on a crowded shelf.

The result

A complete brand identity system delivered with guidelines the team actually uses. Launched in 2026.