The brief

Northbound Coffee came to Kern with a clear ambition and a crowded market. They needed a brand that felt considered at first glance and still held up after the hundredth.

The idea

We reduced everything to a few decisions and made each one count. A roaster’s identity built around a compass mark and a warm, ink-heavy palette that holds up on kraft paper.

The result

A complete brand identity system delivered with guidelines the team actually uses. Launched in 2024.