The brief

Ela de Pure came to Kern with a clear ambition and a crowded market. They needed a brand that felt considered at first glance and still held up after the hundredth.

The idea

We reduced everything to a few decisions and made each one count. Serum range packaging on a diagonal grid, so a shelf of single bottles reads as one bold pattern.

The result

A complete packaging system delivered with guidelines the team actually uses. Launched in 2025.